Real Madrid Official Store: A Cutting-Edge Retail Experience

Modular Vanguard Design and Sustainable Innovation

The design concept of the store is inspired by the Santiago Bernabeu, the iconic stadium of Real Madrid. It embodies the required effort to achieve glory, honoring and immortalizing the club. The concept highlights that achievements are the result of talent, effort, struggle, dedication, and determination.

The Real Madrid Official Store is divided into three exhibition areas: the Textile Zone, the Merchandising Zone, and the Adidas Zone. All the furniture is modular, designed with the concept of "Ready to Assemble Modular Design." This approach allows for maximum flexibility and versatility in distribution, as well as sustainable transportation by optimizing dimensions and logistics for international expansion.

Sustainability is a key factor in the design. The store utilizes energy-saving features, including last-generation LED luminaries with maximum energy efficiency. The HVAC systems are optimized for performance and minimal energy consumption. The store entrance is equipped with a double HVAC sealing system and an automated gate that opens only when customers enter or leave. An intelligent air curtain further enhances energy efficiency.

The store incorporates LED lights integrated into the walls, creating the effect of fans taking pictures with flash. These LEDs are synchronized with the in-store multimedia system and are activated when a goal is scored on the media wall screens, accompanied by the sounds of a crowded stadium. The walls of the store feature reflections of legendary players who have contributed to the club's greatness and immortality.

The Real Madrid Official Store was developed using cutting-edge design tools, employing a BIM system from start to finish. This three-dimensional approach allows for the creation of intelligent digital models that contain a digital constructive database capable of generating any type of digital information. The system provides reliable and visually rich information, creating stunning 3D visualizations related to the project's timeline and implementation phases.

The Real Madrid Official Store has been recognized for its excellence and innovation, receiving the Silver A' Design Award in 2014 for Interior Space, Retail, and Exhibition Design. This prestigious award is a testament to the store's outstanding expertise, creativity, and remarkable technical characteristics.